There is more Christian content online than ever before. And almost none of it reaches a secular audience.
Throughout history, the most powerful evangelistic moves of God took place outside of a church. Yet we often expect to reach unbelievers with content made for believers. Category 3 is our answer to that gap.
Faith Focused Creators
Christians making content for other Christians. Valuable for the body of Christ, but rarely reaches a secular audience.
Mainstream Focused Creators
Christians making content for a specific secular audience. Reaches mainstream people but rarely shares their faith with them.
Eternity Shifting Creators
Christians whose content clearly connects with a specific secular audience while intentionally sharing Jesus with them.
1
Make Christian Content So Compelling It Breaks Out
Bryce Crawford makes openly Christian content, but you do not have to be a Christian to be curious how satanists will react to the message of Jesus. His video preaching the gospel in a satanic city went far beyond his core audience and reached unbelievers at scale.
Watch: Preaching The Gospel In Satanic City!2
Carry a Faith Driven Premise on a Secular Channel
JiDion's main channel has a primarily secular audience, and nothing in the title or thumbnail mentions God. But when he befriends the most racist man in America, it is obviously his faith in Jesus moving him to love his enemy, and a secular audience watches it happen.
Watch: I Became Friends With The Most Racist Man in America3
Collaborate So a Secular Audience Meets a Jesus Conversation
George Janko sits down with Adam22, an adult film star, and spends two hours asking him about his life, his industry, and God. Adam22's audience is primarily secular, so every fan who watches likely represents someone hearing a real Jesus conversation for the first time.
Watch: An Adult Film Star and a Christian Walk Into a Podcast